The greatest thing by far is to be a master of metaphor. It is the one thing that cannot be learned from others; it is also a sign of genius, since a good metaphor implies an eye for resemblance.

From Aristotle’s De Poetica. via Lapidarium (via viafrank)

In the web design and consulting business, this is absolutely the most important skill you can have. Great communication is far more important than knowing how to design or program well. If you can’t explain your ideas, you have made nothing.

To provide great value to your customers and the technically naive, explain things in metaphors. They’ll love you and they’ll rave about it.

(via viafrank)

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